{"product_id":"apple-iphone-18-pro-max-256gb-silver","title":"Apple iPhone 18 Pro Max 256GB - Silver","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eThe Apple iPhone 18 Pro Max 256GB in Silver combines sophisticated styling, powerful performance and advanced camera technology. Its aluminium unibody construction, colour-matched back glass and Ceramic Shield protection deliver a refined appearance with enhanced everyday durability. The expansive 6.9-inch Super Retina XDR OLED display features a resolution of 2868 × 1320 pixels and ProMotion technology up to 120Hz for detailed visuals and smooth interactions. Powered by the A20 Pro chip and equipped with 12GB RAM, this smartphone is designed for multitasking, demanding applications, photography and video creation. With 256GB of storage, a 48MP Pro Fusion camera system, an 18MP Center Stage front camera and modern connectivity, the iPhone 18 Pro Max offers a versatile smartphone experience for work, entertainment and creative activities.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003ePremium Silver Design\u003c\/strong\u003e – Features an aluminium unibody design with colour-matched back glass for a refined and uniform appearance.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eExpansive 6.9-Inch Display\u003c\/strong\u003e – The Super Retina XDR OLED display delivers detailed visuals with a resolution of 2868 × 1320 pixels and 460 ppi.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eProMotion Technology\u003c\/strong\u003e – Supports refresh rates up to 120Hz for smooth scrolling, responsive interactions and fluid motion.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eCeramic Shield Protection\u003c\/strong\u003e – Features Ceramic Shield 2 on the front and Ceramic Shield on the back for enhanced everyday durability.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eA20 Pro Chip\u003c\/strong\u003e – Designed to support demanding applications, multitasking, graphics-intensive activities and compatible AI-powered features.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003e12GB RAM\u003c\/strong\u003e – Supports responsive multitasking and smooth operation, as stated in the supplied product listing.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003e256GB Storage\u003c\/strong\u003e – Provides space for photos, videos, applications, documents and other digital content.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003e48MP Pro Fusion Camera System\u003c\/strong\u003e – Combines Main, Ultra Wide and Telephoto cameras for versatile photography and creative framing.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eVariable Aperture Main Camera\u003c\/strong\u003e – Offers multiple aperture settings to support different lighting conditions and creative depth-of-field effects.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eUp to 8x Optical-Quality Zoom\u003c\/strong\u003e – Supports telephoto photography with an advertised 16x optical-quality zoom range.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eAdvanced Video Recording\u003c\/strong\u003e – Supports 4K Dolby Vision recording and listed professional formats, including ProRes and ProRes RAW.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003e18MP Center Stage Front Camera\u003c\/strong\u003e – Supports selfies, group photos, video calls and compatible Dual Capture recording.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003e5G Connectivity\u003c\/strong\u003e – Connects to compatible 5G mobile networks for fast downloads, streaming and online communication.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eWi-Fi 7 and Bluetooth 6\u003c\/strong\u003e – Provides modern wireless connectivity according to the supplied product listing.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eExtended Battery Performance\u003c\/strong\u003e – The supplied listing advertises up to 30 hours of use per charge. Actual battery life depends on usage and other conditions.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eMagSafe and Qi2 Wireless Charging\u003c\/strong\u003e – Supports compatible wireless charging accessories for convenient everyday charging.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eUSB-C Connectivity\u003c\/strong\u003e – Includes a USB-C connector with charging, DisplayPort and USB 3 support at speeds up to 10Gb\/s.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eFace ID Security\u003c\/strong\u003e – Uses TrueDepth technology for secure authentication and convenient access to supported services.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eAdvanced Safety Features\u003c\/strong\u003e – Includes listed features such as Crash Detection and Emergency SOS via satellite, subject to regional availability and service requirements.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eWater and Dust Resistance\u003c\/strong\u003e – The supplied technical specifications list an IP68 rating under IEC standard 60529.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cdiv class=\"TyagGW_tableContainer\"\u003e\n  \u003cdiv class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n    \u003ctable class=\"w-fit min-w-(--thread-content-width)\"\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eApple\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eModel Name\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eiPhone 18 Pro Max\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eSilver\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eOperating System\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eiOS 27 (as stated in the supplied listing)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eRAM\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e12GB (as stated in the supplied listing)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eStorage Capacity\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e256GB\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eScreen Size\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e6.9 inches\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eDisplay Type\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eSuper Retina XDR OLED\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eDisplay Resolution\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e2868 × 1320 pixels at 460 ppi\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eRefresh Rate\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eProMotion up to 120Hz\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eProcessor\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eA20 Pro chip (as stated in the supplied listing)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eCPU\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e6-core CPU with 2 super cores and 4 efficiency cores, as listed\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eGPU\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e7-core GPU with Neural Accelerators, as listed\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eNeural Engine\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eDual 16-core Neural Engine, as listed\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eRear Camera System\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e48MP Pro Fusion camera system\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eMain Camera\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e48MP Fusion Main with variable aperture and second-generation sensor-shift optical image stabilisation\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eUltra Wide Camera\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e48MP Fusion Ultra Wide with a 120-degree field of view\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eTelephoto Camera\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e48MP Fusion Telephoto with 4x optical zoom and an advertised 8x optical-quality telephoto option\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eOptical-Quality Zoom Range\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e16x, as stated in the supplied listing\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eDigital Zoom\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eUp to 40x for photos, as stated in the supplied technical details\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eFront Camera\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e18MP Center Stage camera\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e4K Dolby Vision and listed professional recording formats, including ProRes and ProRes RAW\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eWireless Carrier\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eUnlocked\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eCellular Technology\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e5G\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eWireless Connectivity\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eWi-Fi 7, Bluetooth 6 and NFC, as stated in the supplied listing\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eConnector\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eUSB-C\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eUSB Data Transfer\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eUSB 3 up to 10Gb\/s\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eWireless Charging\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eMagSafe up to 25W and Qi2 up to 25W, as stated in the supplied technical details\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eBiometric Security\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eFace ID\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eSensors\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eLiDAR scanner, barometer, high dynamic range gyro, high-g accelerometer, proximity sensor and dual ambient light sensors\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eSIM Support\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eDual SIM (nano-SIM and eSIM) and dual eSIM support, as listed in the supplied technical details\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eWater and Dust Resistance\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eIP68 rating; listed test conditions specify a maximum depth of 6 metres for up to 30 minutes\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eTypical Battery Use\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eUp to 29 hours, according to the supplied technical details\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eVideo Playback\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eUp to 43 hours, according to the supplied technical details\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eStreamed Video Playback\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003eUp to 38 hours, according to the supplied technical details\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eHeight\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e163.4mm\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eWidth\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e78.0mm\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eDepth\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e8.75mm\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n          \u003ctd\u003e249g\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhy Purchase the Apple iPhone 18 Pro Max 256GB?\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eLarge, Immersive Display\u003c\/strong\u003e – The 6.9-inch OLED display provides an expansive viewing area for videos, games, reading and everyday tasks.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003ePowerful Performance\u003c\/strong\u003e – The listed A20 Pro chip and 12GB RAM are designed to support demanding applications and multitasking.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eVersatile Photography\u003c\/strong\u003e – The multi-camera system offers options for portraits, landscapes, wide-angle photography and telephoto shots.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eAdvanced Video Tools\u003c\/strong\u003e – Listed Dolby Vision and professional recording features support creative video workflows.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003ePractical Storage Capacity\u003c\/strong\u003e – The 256GB capacity provides space for applications, documents, photos and videos.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eBattery Performance\u003c\/strong\u003e – The supplied listing advertises up to 30 hours of use per charge, while the technical details list separate video playback estimates.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eModern Connectivity\u003c\/strong\u003e – 5G, Wi-Fi, Bluetooth and NFC support a range of compatible networks, devices and services.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eFlexible Charging Options\u003c\/strong\u003e – USB-C, MagSafe and Qi2 compatibility offer convenient charging choices.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cstrong\u003eSecurity and Safety\u003c\/strong\u003e – Face ID and listed safety features provide authentication and additional assistance options where supported.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWho Can Use the Apple iPhone 18 Pro Max 256GB?\u003c\/h2\u003e\n\u003cp\u003eThe Apple iPhone 18 Pro Max 256GB is suitable for users who prefer a large display, advanced photography features and powerful smartphone capabilities. It may appeal to professionals, content creators, photography enthusiasts, frequent travellers and users who enjoy watching videos, gaming and multitasking on a larger screen. Its 5G connectivity, camera features and productivity tools can support everyday communication, work and entertainment, subject to network and regional availability.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eWhat's in the Box?\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003eApple iPhone 18 Pro Max 256GB – Silver\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003eUSB-C Charge Cable (1 metre)\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e A power adapter is not listed among the supplied box contents and may need to be purchased separately. The specifications above are based on the supplied product information and have not been independently verified. Confirm the model, colour, hardware details and included accessories with the seller before purchase.\u003c\/p\u003e","brand":"Apple","offers":[{"title":"Default Title","offer_id":55343566192979,"sku":null,"price":1289.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/3161\/1475\/files\/AppleiPhone18ProMax256GB-Silver-1.webp?v=1791872151","url":"https:\/\/www.universalselectronics.com\/products\/apple-iphone-18-pro-max-256gb-silver","provider":"Universalelectronicsltd","version":"1.0","type":"link"}